Collagen Market Growth: Numbers & Trends


June 4, 2023


♫ Signs Signs, Everywhere a Sign ♫

You recall that classic 70’s song by Five Man Electrical Band. Fast forward 50 years, it’s now:

♫ Supplement Supplement, Everywhere a Supplement ♫

Supplements are no doubt, overtaking grocery stores and online retailers. And they have a new poster child: COLLAGEN.

Collagen Supplement aisle in Grocery Store
You’ll now find collagen everywhere in the supplement aisle.

Collagen’s Popularity

Collagen. So hot right now.

Collagen Market: So Hot Right Now

But, why?

Collagen is a protein and it’s everywhere in mammals — including us, humans! However, our bodies start to decrease collagen production around 25 years of age. This is a problem for our joints, ligaments, tendons, and the ever-so-popular beauty factor (hair, skin, nails).

Of course, this isn’t a problem if you’ve been eating foods high in collagen. But, and unfortunately, most of us don’t drink bone broth and eat organ meats regularly — and if you have, congrats on replenishing your declining collagen and being in the top 1% of people that eat this way!

This is why collagen supplements exist today. And why they’re growing. Scoop of collagen powder in my coffee or cook up a cow’s second stomach? Hmmm. Since collagen can be taken at really any age, most of us will opt for that supplement.

And the data proves it.

Below are some of the most compelling collagen market growth statistics and trends. Thank you to these wonderful sources for doing the research and providing this data!

Collagen Market Growth Trend #1

Via Grand View Research:

Key Point: The global collagen market looks to expand at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028.
Collagen Market Size by Application via Grand View Research
Credit: Grand View Research

They go on to say:

The food and beverage industry is expected to be a major contributor to the rising demand for gelatin and hydrolyzed collagen.

Collagen Market Growth Trend #2

From New Hope Network

Key Point: With 30 percent growth in 2017, collagen is one of the hottest supplements on the market.

U.S. consumers continue to spend millions on products that have collagen as the main ingredient (growth chart below).

Collagen Supplements Growth in US

Collagen Market Growth Trend #3

From MarketsandMarkets

Key Point: The RoW (Rest of World) market is projected to grow at the highest CAGR during the forecast period.
Collagen Market, By Region
Credit: MarketsandMarkets

They go on to say:

The growing awareness regarding nutraceuticals and health supplements is one of the key drivers for the growth of the collagen market.

Sold on Collagen? Need more information?

We got you, for both. 🙂

If this collagen market research has you sold, you can check out our full lineup of multi collagen supplements here.

If you’re still on the fence, check out our collagen FAQs or these resources:

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This Collagen College™ article created by:


Eric Sharp CMO

Eric Sharp

Eric discovered collagen back in 2019 (thanks to Charlie) and been a believer since. He brings 20+ years of digital marketing experience to the CB Supplements team. As CMO, he's directly responsible for crafting the CB Supplements positioning, content, branding, and overall marketing direction.

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